SBL真题答案改写之2024年3月6月兽医院
考试作答-改写后答案
TASK1 (a)
briefing notes
FAO: BD director
Subject: the impact of the joint venture on the PVS brand and whether a franchise agreement would be better than a joint venture.
The impact of the joint venture on the PVS brand
Advantages
l Improve acknowledge of PVS brand by setting clinics in B4P stores. Because PVS clinics located at town centers south of Arland, B4P is the largest of Arland’s two pet superstores. with stores out side town centers in the north and east of Arland.（抄案例背景信息；然后自己整合） If PVS sets clinics in B4P stores then the brand will be well known in a wide range of areas and creation new revenue stream.（标黄这句话为带来的好处自己要写出来，比如创造收入等；这是考官最想看到的分析答案）或者写成答案的话 the colloboration would therefore spread the PVS brand geographically(让品牌扩大地域的影响力，考试的时候可能大家想不到，可以按照前面我改写的答案，增加收入）
l B4P carry out low-cost strategy (low price, high volume ---brand)（抄题） ,because the customers are growth exceeding pet ownership that means it will increased opportunities to improve PSV brand ；To more people and help them to improve performance.（自己的分析）
Disadvantages (答案没有，我觉得需要写，因为本题考试的是evaluation skill)
l As B4P carry out low-cost strategy ,it only provides basic level of service to customers, it is a risk of reducing the quality of service of PVS’s clinics which may lead to decreasing reputation of the PVS brand.
The joint venture should increase awareness of the PVS brand .(最后再写一句总结的话点题）
